Will And Harper

Google Ads Scripts: A Comprehensive Guide for Beginners

Introduction

Google Ads Scripts is a powerful tool that allows advertisers to automate and customize their Google Ads accounts. With the help of JavaScript, you can create scripts to perform a variety of tasks, such as:

• Creating and managing campaigns, ad groups, and ads.
• Setting bids and budgets.
• Monitoring performance and generating reports.

Getting Started

To get started with Google Ads Scripts, you'll need to create a Google Ads account and a Google Developers Console project. Once you have done this, you can follow these steps to create your first script:

1. Go to the Google Ads Scripts website and click on the "Create new script" button.
2. Enter a name for your script and click on the "Create" button.
3. The Google Ads Script editor will open. This is where you will write your code.

Writing Your First Script

The following is a simple example of a Google Ads Script that you can use to create a new campaign:

``` function main() { // Create a new campaign. var campaign = AdsApp.newCampaign().name("My First Campaign").build(); // Create a new ad group. var adGroup = campaign.newAdGroupBuilder() .name("My First Ad Group") .biddingStrategyType("MANUAL_CPC") .cpcBid(0.5) .build(); // Create a new ad. var ad = adGroup.newAdBuilder() .headline("My First Ad") .description("This is my first ad.") .displayUrl("example.com") .url("http://example.com") .build(); } ```

Using the Google Ads Script Editor

The Google Ads Script editor is a powerful tool that can help you to create and manage your scripts. The editor includes a number of features that can help you to write and debug your code, such as:

• Syntax highlighting.
• Auto-complete.
• Error checking.
• Debugging tools.

Deploying Your Script

Once you have written and tested your script, you can deploy it to your Google Ads account. To do this, click on the "Deploy" button in the Google Ads Script editor. You will be prompted to select the Google Ads account that you want to deploy the script to.

Managing Your Scripts

Once you have deployed your script, you can manage it from the Google Ads Scripts dashboard. The dashboard allows you to view a list of all of your scripts, as well as their status and execution history.

Conclusion

Google Ads Scripts is a powerful tool that can help you to automate and customize your Google Ads account. With the help of JavaScript, you can create scripts to perform a variety of tasks, such as creating and managing campaigns, setting bids and budgets, and monitoring performance.